ABOUT MATERIALX

What else can you make?

MaterialX helps manufacturers look differently at the materials, processes, equipment and knowledge they already possess—then identify where those capabilities could create credible new value.

See How MaterialX Works

Discuss Your Capability

ABOUT MATERIALX

What else can you make?

MaterialX helps manufacturers look differently at the materials, processes, equipment and knowledge they already possess—then identify where those capabilities could create credible new value.

See How MaterialX Works

Discuss Your Capability

ABOUT MATERIALX

What else can you make?

MaterialX helps manufacturers look differently at the materials, processes, equipment and knowledge they already possess—then identify where those capabilities could create credible new value.

See How MaterialX Works

Discuss Your Capability

ABOUT MATERIALX

What else can you make?

MaterialX helps manufacturers look differently at the materials, processes, equipment and knowledge they already possess—then identify where those capabilities could create credible new value.

See How MaterialX Works

Discuss Your Capability

Material X exploratory chair study

WHY MATERIALX EXISTS

The next opportunity may already exist inside the business.

The next opportunity may already exist inside the business.

Manufacturers often know their current products exceptionally well. What is less visible is where the same materials, processes, equipment and technical knowledge may have value in another application or market.

MaterialX was created to uncover those connections—particularly where existing capability is underused, constrained by its current market or capable of solving a problem the manufacturer has not previously considered.

A DIFFERENT STARTING POINT

Start with capability. Then search for opportunity.

Start with capability. Then search for opportunity.

01 — Look beneath the current product. A finished product represents only one use of the capability behind it. MaterialX examines the material properties, processes, assets and knowledge that made it possible.

02 — Cross industry boundaries. A performance requirement in one industry may already be solved by a capability operating in another. MaterialX searches across those boundaries.

03 — Challenge before developing. An interesting idea is not yet an opportunity. Technical fit, market relevance, manufacturing reality and the route to validation must all be examined.

Exploded view of a vehicle seat showing separated fabric cover, fibre padding, structural mesh, foam core and support tray layers
Exploded view of a running shoe showing knit upper, midsole layers, outsole, alongside a recycled plastic bottle, pellets and fibres used to make it

Independent of any one material, manufacturer or market.

Independent of any one material, manufacturer or market.

Independent of any one material, manufacturer or market.

MaterialX is not tied to a particular technology, product category or industry. This independence allows the search to begin with what a manufacturer can genuinely do—not with a predetermined product that needs to be sold.

CAPABILITY-LED — Existing materials, processes, equipment and knowledge come first.
CROSS-INDUSTRY — Relevant applications may sit beyond the manufacturer’s established market.
EVIDENCE-LED — Opportunity claims are separated from assumptions and matters still requiring validation.
COMMERCIALLY GROUNDED — The objective is a credible pathway—not simply a longer list of ideas.

FOUNDER AND EXPERIENCE

Built from experience across materials, manufacturing and markets.

Built from experience across materials, manufacturing and markets.

Built from experience across materials, manufacturing and markets.

MaterialX was founded by Brendan Lowen following more than 20 years of experience across architecture, building materials, manufacturing and market development. His career has included more than 15 years of direct involvement in fibre-cement products, alongside work in insulation, construction chemicals, technical systems and market development across Sub-Saharan Africa. That combination created a recurring observation: manufacturers often possess valuable capabilities that are understood only in relation to the products they currently make. MaterialX was established to help reveal what else those capabilities could enable.

MaterialX was founded by Brendan Lowen following more than 20 years of experience across architecture, building materials, manufacturing, apparel and market development. His career has included more than 15 years of direct involvement in fibre-cement products, alongside work in insulation, construction chemicals, technical systems and market development across Sub-Saharan Africa. That combination created a recurring observation: manufacturers often possess valuable capabilities that are understood only in relation to the products they currently make. MaterialX was established to help reveal what else those capabilities could enable.

MaterialX was founded by Brendan Lowen following more than 20 years of experience across architecture, building materials, manufacturing and market development. His career has included more than 15 years of direct involvement in fibre-cement products, alongside work in insulation, construction chemicals, technical systems and market development across Sub-Saharan Africa. That combination created a recurring observation: manufacturers often possess valuable capabilities that are understood only in relation to the products they currently make. MaterialX was established to help reveal what else those capabilities could enable.

MaterialX was founded by Brendan Lowen following more than 20 years of experience across architecture, building materials, manufacturing, apparel and market development. His career has included more than 15 years of direct involvement in fibre-cement products, alongside work in insulation, construction chemicals, technical systems and market development across Sub-Saharan Africa. That combination created a recurring observation: manufacturers often possess valuable capabilities that are understood only in relation to the products they currently make. MaterialX was established to help reveal what else those capabilities could enable.

MaterialX was founded by Brendan Lowen following more than 20 years of experience across architecture, building materials, manufacturing, apparel and market development. His career has included more than 15 years of direct involvement in fibre-cement products, alongside work in insulation, construction chemicals, technical systems and market development across Sub-Saharan Africa. That combination created a recurring observation: manufacturers often possess valuable capabilities that are understood only in relation to the products they currently make. MaterialX was established to help reveal what else those capabilities could enable.

Flat lay of a folded blue HUX polo shirt with tropical print collar trim beside an open sketchbook showing design notes, fabric swatches and a coffee cup
A navy HUX performance golf polo on a shirt stand beside crushed recycled plastic bottles, polymer pellets and a folded perforated technical fabric with pellets scattered on it, on a white studio background

FROM INSIGHT TO DIRECTION

A bridge between manufacturing reality and commercial possibility.

A bridge between manufacturing reality and commercial possibility.

A bridge between manufacturing reality and commercial possibility.

MaterialX works across technical, operational and commercial perspectives. It helps manufacturers identify credible opportunities, establish what must be validated and determine whether an opportunity deserves further investment, testing or market engagement.

EXISTING CAPABILITY / CREDIBLE OPPORTUNITY / TECHNICAL VALIDATION / COMMERCIAL PATHWAY

Progression of a building panel development showing separate gypsum board, cementitious board and mineral wool insulation, an early layered prototype, a revised joint and fixing assembly, and a completed insulated building panel

Possibility without pretence.

Possibility without pretence.

MaterialX does not assume that every idea will work. Its role is to expose potential, challenge assumptions and define what evidence is needed before a manufacturer commits further time or capital. The outcome may be a new application, a better use of an existing asset, a valuable home for a secondary material stream—or a well-supported decision not to proceed.

MaterialX does not assume that every idea will work. Its role is to expose potential, challenge assumptions and define what evidence is needed before a manufacturer commits further time or capital. The outcome may be a new application, a better use of an existing asset, a valuable home for a secondary material stream—or a well-supported decision not to proceed.

MaterialX does not assume that every idea will work. Its role is to expose potential, challenge assumptions and define what evidence is needed before a manufacturer commits further time or capital. The outcome may be a new application, a better use of an existing asset, a valuable home for a secondary material stream—or a well-supported decision not to proceed.

MaterialX does not assume that every idea will work. Its role is to expose potential, challenge assumptions and define what evidence is needed before a manufacturer commits further time or capital. The outcome may be a new application, a better use of an existing asset, a valuable home for a secondary material stream—or a well-supported decision not to proceed.

MaterialX does not assume that every idea will work. Its role is to expose potential, challenge assumptions and define what evidence is needed before a manufacturer commits further time or capital. The outcome may be a new application, a better use of an existing asset, a valuable home for a secondary material stream—or a well-supported decision not to proceed.

MATERIALS. MANUFACTURING. MARKETS.

See your manufacturing capability from a different perspective.

See your manufacturing capability from a different perspective.

MaterialX helps reveal where existing capability could create credible value next.

Discuss Your Capability

See How MaterialX Works

Material X

Where materials meet new markets