Hands sharing and reviewing material samples
Hands sharing and reviewing material samples

Materials Beyond Markets

Discuss an Opportunity

Explore the Approach

Fibre off-cuts and finished fibrous material block

The best material ideas are built across the table.

We create the conditions for technical knowledge, market perspective and material possibility to meet in the same room.

COLLABORATION IN PRACTICE

COLLABORATION IN PRACTICE

Ideas move further when the right people work side by side.

Ideas move further when the right people work side by side.

Hands comparing material samples

Material knowledge

People sketching and reviewing ideas

Fresh perspective

MATERIAL EXCHANGE

Partnership turns possibility into a practical next step.

Technical capability meets live market questions, so new applications can be tested together.

Material texture and raw fibre study

EXPERTISE IN MOTION

Material potential expands when knowledge crosses disciplines.

Material potential expands when knowledge crosses disciplines.

Material potential expands when knowledge crosses disciplines.

The most valuable opportunities sit between what a material can do, what a partner knows, and what a market is ready for.

The most valuable opportunities sit between what a material can do, what a partner knows, and what a market is ready for.

02 — From existing capability to new value

A disciplined way to trace value across markets.

A disciplined way to trace value across markets.

01

Material

02

Property

03

Capability

04

Unmet Need

05

Industry

06

Product

07

Opportunity

03 — Four opportunity horizons

03 — Four opportunity horizons

Different degrees of change. One practical lens.

Different degrees of change. One practical lens.

01

Extend

Find additional applications within an existing market.

02

Adapt

Modify an existing product or process for a related use.

03

Cross Over

Transfer a capability into a different industry.

04

Reinvent

Combine capabilities to create a fundamentally new proposition.

05 — How Material X works

05 — How Material X works

From a capability question to a practical path forward.

From a capability question to a practical path forward.

From a capability question to a practical path forward.

01

Discover

Discover

Understand the strategic opportunity and the decision that needs to be made.

Understand the strategic opportunity and the decision that needs to be made.

02

Map Capability

Map Capability

Identify relevant materials, processes, technologies and manufacturing strengths.

Identify relevant materials, processes, technologies and manufacturing strengths.

03

Identify Adjacencies

Identify Adjacencies

Find industries, products and unmet needs that may fit those capabilities.

Find industries, products and unmet needs that may fit those capabilities.

04

Test Feasibility

Test Feasibility

Assess technical, commercial, regulatory and route-to-market requirements.

Assess technical, commercial, regulatory and route-to-market requirements.

05

Build the Path

Build the Path

Define the next practical steps towards validation and commercialisation.

Define the next practical steps towards validation and commercialisation.

Material X

Where materials meet new markets